Reaching Gen Z: Engaging Young Audiences in Public Health
ASTHO hosted a virtual conversation on effective communication strategies for rebuilding trust in public health and engaging Gen Z as public health advocates. This webinar detailed the importance of public health messaging, social media, outreach and engagement and data; provide tips and advice for creating new or updating existing crisis communications plans; and share information on tools and resources to assist public health leaders and health communicators in combating misinformation and disinformation.
Panelists:
• Brandi Hight Bank, Vice President for Public Health and Policy, Klick
• Emily Dore, Director, Stakeholder Coalitions, Klick
• Nick O'Toole, Policy & Advocacy Manager, Klick
Moderator:
• Khalilah LeGrand, Ed.D., Interim Chief of Staff, Nebraska Department of Health and Human Services
The webinar was held on December 12, 2022.
Key Responsibilities
Promotional Delegation
See the project from idea to completion. Establish the best promotional efforts for the webinar. Complete all project promotions including social media, mailers, and newsletter features.
Newsletter & Newscast
The webinar was highlighted in two editions of the Public Health Weekly. In addition, a speaker from the webinar joined ASTHO's newscast as a guest and the webinar was mentioned in the show notes with a link to registration.
Social Media
Social media outreach was needed to gain traction for registration. One LinkedIn post and one Facebook post went live two weeks before the webinar. Several tweets went out in the following days leading up to the webinar with appropriate tagging.
Targeted Mailer
One targeted mailer was created to highlight the webinar details and featured a speaker section. The webinar recieved
Details
The original registration goal for the Crisis Communications team was 150. By the day of the webinar, there were over 650 registrations with 450 attendees.
The three webinar speakers wrote a guest blog on the ASTHO site. The blog was blasted through our promotional channels with hits back to the webinar registration page. You can find the blog here.
Check out the first newsletter highlight here and the second newsletter highlight here.
Listen to the newscast episode featuring guest speaker, Brandi Hight Bank, by clicking here.
