Improving Youth Behavioral Health Through School Based Strategies
ASTHO, in partnership with CDC Healthy Schools Branch, convened a School Behavioral Health Advisory Committee comprised of national, federal, academic, and state experts to identify policy gaps and strategies for delivering behavioral health services in schools.
A webinar was held on April 28, 2022. A brief and a report were also created and disseminated on promotional platforms.
Key Responsibilities
Promotional Delegation
See the project from start to finish. Establish the best promotional efforts for the product. Complete all project promotions including social media, mailers, and newsletter features.
Social Media
Social media outreach was needed to gain traction for registration. Additionally, the brief and report were posted to Twitter and LinkedIn as resources.
Targeted Mailers
Two registration mailers were sent to a targeted list of 1,200 subscribers. The overall open rate was 26.4% and the overall click rate was 14.5%. Two mailers were sent to the registrants (224) with a 40.5% open rate and a 38.3% click rate.
Details
The Social and Behavioral Health team had a "dream goal" of 300 participants. Through targeted mailers and promotion on social media, we were able to achieve 224 registrants.
In addition to targeted mailers and social presence, the event was promoted through ASTHO's Public Health Weekly newsletter which goes out to over 100,000 subscribers. The event was also mentioned as a reader and linked in the show notes of the Public Health Review: Morning Edition newscast. Lastly, a member of the SBH team was brought onto the newscast to discuss the event and drive registration.
Mailer Highlights
The first targeted mailer received 58 unique clicks and was forwarded 76 times. 90% of the total clicks were to the "Register Now" button.
The second targeted mailer received 34 unique clicks and was forwarded 52 times. 76% of the total clicks were to the "Register Now" button.
The mailer that was sent post-event included links to the published brief and report. It also included a link to the recorded session and a list of resources that were discussed during the event. This mailer was sent to the registrant list and had 25 unique clicks and was forwarded 21 times. The most-clicked resource was the recorded session.
